This page provides statistics, facts and market data related to sports and fitness, including information on sports & activities, wellness, health & spa, sporting events & marketing, and professional sports. 

Professional sports is a billion dollar business today, generating revenue from a number of streams such as media rights (TV), ticketing, sponsorships, endorsements, and merchandising as well as for example sales of sporting goods with ties to professional sports. In North America, the National Football League (NFL), Major League Baseball (MLB), the National Basketball Association (NBA), and the National Hockey League (NHL) are considered the four major sports leagues. 
In terms of overall popularity and prevalence, soccer – or football, as how it is known in most parts of the world – is probably the number one sport worldwide. Europe is still the premier market for the sport with total annual revenues at around 20 billion euros. The so-called ‘Big-Five’ leagues generate around 50 percent of that revenue. 

Physical activity is an important part of the daily life of millions of people around the world. In the United States, people spend around half an hour per day on sports, exercise and recreation. Amongst popular outdoor activities are hiking, camping, biking, running & jogging, and fishing.

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